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Our Founder

Frank E. Mitchell
1929-2004

Born and raised in Douglas County - Frank Mitchell had a love for this area. He attended public schools here, Winston Elementary and graduated from Douglas County High School in 1946.

He later served in the U.S. Army from 1952 to 1955. After coming back to Douglasville He worked for W.D. Alexander company in Atlanta, the GE Distributor for a number of years doing service in the Atlanta area, and in the evenings he would come to Douglasville and do service at night for Economy Auto Store in Downtown Douglasville - later opening Appliance Service Center and then changing the name to Mitchell Appliance Company - a Full service GE Dealer - Sales - Service - Parts.

Frank always kept a hands on position within the company and always cared for the customers - he spent many holidays and evenings taking care of those “ appliance emergencies “, such as the oven unit burning out right in the middle of Thanksgiving cooking…Frank saved many a Thanksgiving & Christmas dinner over the years. He would go out of his way to try to take care of whatever a customer needed. Folks knew they could count on him as well. He formed many lasting friendships over the years.

He was a quiet man, many would say - but he was an honest man - and a man of integrity. He was a Christian man who came to know the Lord in the 1970’s.

Frank semi-retired in early 2001 and totally in 2004, leaving his wife Nell, son Mike, daughter Vickie and Grandson Nathan & his wife Tiffany to take care of the business.

Frank passed away March 20, 2004